I don’t know how many times I’ve redesigned this site over the past 4 years, but here’s another one, just launched this morning.
Layout-wise, there’s nothing really all that different. It’s more of a different skin than anything, and (out of sheer laziness) the comments and footer area have pretty much remained the same. Basically, I got tired of the dull looking header/sidebar in the previous design and wanted something cleaner and with a little more color.

Aesthetics, organization, structure, compatibility, mobile-friendliness, best practices, minimalism, typography, color choice, drop shadows, rounded corners, responsiveness, usability, user experience, CSS3, HTML5, jQuery — none of those things is integral to what ultimately falls into the category of “good design”.
In our industry, those who are well-trained in the principles and strategy of design (no, I don’t think I fall under that category) put much emphasis on the potentially powerful effect that a good design can have.
It’s been quite a start to this week since the publication of my article on Smashing Magazine called
Over the weekend I rolled out a new “skin” for Impressive Webs, which I think improves the site’s design quite a bit. There’s more contrast, which creates a more distinct experience. And I finally have a logo that I’m satisfied with.
If you’re at all familiar with the various methods in use today to embed custom fonts in web pages (sIFR, Cufon,
Whatever industry you happen to be in, you want to stand out from the crowd and be unique, and not give the impression that your online presence is just a slightly modified cut and paste job. Of course, if you’re depending on a pre-built content management framework like WordPress for the core of your blog or website, then that could prevent your online presence from truly standing out.