Internet Marketing & SEO
Stop Perpetuating the Myth – People Do Read Online
By Louis Lazaris on August 10th, 2010
Categories: Internet Marketing & SEO, Web Design Articles | 20 Comments >
This post might sound like an opinionated rant, so I apologize up front for that. But sometimes I write stuff because I get annoyed at how quick people are to jump on bandwagons and follow trends, and it often comes out sounding a little harsh. Even I’ve been guilty of following trends at times, as I’m sure we all have. But sometimes we have to be a little more honest about the realities of our industry.
This myth about the lack of reading online has, from what I can tell, spread to virtually all corners of the internet market, and I think it has gone too far.
First let’s clear up a few things: I’m not denying the research that has been done in this area, and I’m not saying that we should ignore those findings. Instead we should recognize the importance of gaining loyalty in readership, and work towards creating content that users will look forward to reading. Let me explain what I mean.
10 Ways to Generate Ideas for Web Development Articles & Tutorials
By Louis Lazaris on August 20th, 2009
Categories: Internet Marketing & SEO, Web Design Articles | 13 Comments >
Since I started blogging and, more recently, started submitting articles to other sites, I have used a number of different sources of inspiration for generating ideas to formulate articles. I thought I would list a bunch of interesting ways that blogging developers, designers, programmers, tutorial writers and others can come up with new and fresh brainstorms that can lead to new ideas.
These are a mix of methods that I’ve personally used, or that I’ve considered using, so I hope you’ll find them useful. And feel free to include your own methods for generating blog post and tutorial ideas in the comments.
Although this article is specifically geared towards generating ideas for web developers, the methods discussed could also be a basis for other fields of writing.
5 Ways to Turn Off Website Visitors
By Louis Lazaris on August 12th, 2008
Categories: Internet Marketing & SEO | 5 Comments >
After reading 5 Ways To Turn Off Customers (for Brick and Mortars) on smallbusinessnewz.com, I thought I would write my own version of this article using the same sub-headings applied to websites. The advice given in the original article is solid and can easily be adapted to online businesses.
SEO Rules vs. SEO Concepts
By Louis Lazaris on July 18th, 2008
Categories: Internet Marketing & SEO, Markup & Style, Web Standards & Best Practices | 1 Comment >
Often times, web development blog posts recite easy to understand, step-by-step instructions on how to optimize XHTML code for SEO. Generally, I think this is good. The fact is, web users have low attention spans, and usually the best way to get a message across is to state it simply in point form. But in order for developers and internet marketers to enhance their abilities over the long haul, more is necessary, as we’ll discuss. With this article I’ll show how online writers and readers alike can become part of a long-term commitment to making the web a better place to surf.
Should a Web Developer Be Concerned With SEO For Client Sites?
By Louis Lazaris on June 6th, 2008
Categories: Internet Marketing & SEO, Markup & Style | 3 Comments >
Every developer knows that SEO is a huge part of online marketing. Freelance designers and programmers spend countless hours optimizing their sites, link building, and validating their pages in order to get noticed, or to get to the “top of the heap”, as they say.


