Often times, web development blog posts recite easy to understand, step-by-step instructions on how to optimize XHTML code for SEO. Generally, I think this is good. The fact is, web users have low attention spans, and usually the best way to get a message across is to state it simply in point form. But in order for developers and internet marketers to enhance their abilities over the long haul, more is necessary, as we’ll discuss. With this article I’ll show how online writers and readers alike can become part of a long-term commitment to making the web a better place to surf.