I think for most freelancers, the rate we end up charging for any design or development project generally depends on, and is focused on, the work we do (i.e. we have an hourly rate, or a fixed price for a certain type of job).
True, we might change our prices in certain cases. For example, if we know we’re dealing with a high maintenance client, or we’re developing something for a non-profit.
But until I saw this tweet by Andy Rutledge, I’d never thought too much about factoring in the client’s potential financial gain from my work when deciding on what I would charge them. That tweet led to a very interesting discussion, which I’ve embedded below into an iframe, using the very useful Twitter Viewer by Aaron Swartz.
(Click here to toggle the height of the iframe — inline JS FTW!)
What are your thoughts? For example, what if you knew that a project you were designing or developing was going to net your client a million dollars in its first year, and increase in profit in successive years? Wouldn’t you be tempted to charge a lot more for that?
But, as I pointed out on Twitter, this seems to cross over the freelancers job into a sort of investment role. I’m not totally convinced this is the right way to go about things, but I do think it would be a shame if someone got the same amount of money for a charity website as they did for a startup that became the next Twitter.
What does everyone think of this?